How TD Ameritrade Is Working With Bloomberg to Navigate Market Volatility

Media company debuted a new form of ad tech bridging TV and digital

Bloomberg is rolling out the new targeting capability at a time of uncertainty in the global financial markets. Getty Images

Last year was one of the most volatile on the stock market since the world almost plunged into an economic meltdown at the tail-end of the last decade, leading to widespread trepidation over market volatility in the coming 12 months. Amid this climate, Bloomberg Media is rolling out a TV advertising proposition called Trigr TV, a tech solution it claims will bring targeting capabilities more commonly associated with online ad targeting to the TV screens of business media outlets.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.