How TD Ameritrade Is Working With Bloomberg to Navigate Market Volatility

Media company debuted a new form of ad tech bridging TV and digital

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Last year was one of the most volatile on the stock market since the world almost plunged into an economic meltdown at the tail-end of the last decade, leading to widespread trepidation over market volatility in the coming 12 months. Amid this climate, Bloomberg Media is rolling out a TV advertising proposition called Trigr TV, a tech solution it claims will bring targeting capabilities more commonly associated with online ad targeting to the TV screens of business media outlets.

Trigr is a targeting technology the business media outlet already offers on its digital properties, with such capabilities now available on linear television through a patent-pending technology called Bloomberg Interlink that can bridge connecting a traditional linear system to a digital ad server.



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