How Publishers Can Lessen Their Dependence on FAANG

A look at emerging trends such as private marketplaces that will change publishers' advertising strategies

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Recent revelations have shed more light on “Jedi Blue,” the codename for Google’s alleged proposal to lower digital ad fees for Facebook and give them other benefits such as speed in header bidding auctions. In return, Facebook was to pledge support for Google’s header bidding alternative Open Bidding.