How Programmatic Disruption Is Creating a Fourth Era of Digital Marketing

From the dot-com bubble to the end of cookies

Online marketing has gone through three distinct phases so far, where innovation and economic upheaval have more or less systematically brought about the end of one era and a shift toward the next.

Some think that the age of having everything move entirely online in marketing is already upon us, but I actually beg to differ. I don’t think that the skills required to buy offline and online are yet quite the same, and this will continue to be the case for the next few years to come.

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This story first appeared in the Oct. 21, 2019, issue of Adweek magazine. Click here to subscribe.