How NBCUniversal Is Unifying Its Ad Delivery

In partnership with its Comcast cohort Freewheel

The integration effectively brings digital targeting capabilities to linear TV inventory. NBCUniversal

NBCUniversal has completed the first stage of a tech partnership with Freewheel to unify its ad delivery system, taking it one step closer to selling ad inventory to buyers across screens in a unified way.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.