The Future of Identity

How LiveRamp Intends to Woo Advertisers Now That the Cookie Is Starting to Crumble

However, it still comes with privacy questions

Browsers like Safari are making it increasingly difficult for advertisers to target using cookies. Getty Images

By Ronan Shields

May 30, 2019

LiveRamp today announced the launch of Authenticated Traffic Solution, a method of online ad targeting that it claims lets publishers and supply-side platforms better monetize users without the need for the increasingly out-of-favor cookie-based tracking.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.
Recommended articles
You Might Like

Quiz: What Do You Really Know About TV and Video Pop Culture?

By Amobee

When Did Marketers Stop Trusting Creative to Take the Lead?

By Sarah Ripmaster

Make Sure Your Commitment to Diversity and Inclusion Makes a Real, Lasting Impact

By Nimbus

3 New Behaviors of Media Consumers and What to Do About Them

By Zephr

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"programmatic"}