How Kellogg’s Is Taking a Commerce-Driven Approach to Marketing

CPG giant's CTV Super Bowl ad scored a 6.4% engagement rate

The company encouraged viewers watching the game via the CBS app on Apple TV to interact with the creative. Pringles

As a U.S. institution that houses some of the world’s most recognizable brands, there is practically an expectation that a consumer-packaged-goods company on the scale of Kellogg’s will buy commercial time during events as iconic as the Super Bowl.

@ronan_shields Ronan Shields is Adweek's programmatic editor.