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Michelle Peluso knows about opportunities during a crisis—she was at Citigroup during the financial crisis. And right now, in her words, “Everything about the customer experience is changing. When the world is swirling, there’s actually no better time to think about the customer.”
The CMO and svp of digital sales at IBM said the opportunity that lies in understanding the customer journey over the past six months. Cloud computing helps facilitate market learnings, according to Peluso, who made the comments during a recent Adweek webinar on the topic.
“There’s
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