Ad Tech

How Google's Ad Stack Works and Why Regulators Are Probing Its Dominance

The DoJ is investigating monopoly allegations against the tech giant to ensure it's an honest broker

google_antitrust — U.S. regulators are looking into Google, but what are they looking for?Photo Illustration: Dianna McDougall; Sources: Getty Images, Google

July 29, 2020

Big Tech is under fire from governments frustrated with its pervasive societal influence many believe allows it to operate without the checks and balances that constrain legacy industries.

Ronan Shields

@ronan_shields
ronan.shields@adweek.com

Ronan Shields is Adweek's programmatic editor.

Ethan Wu

@EthanYWu
ethan.wu@adweek.com

Ethan Wu reports on ad tech and programmatic advertising for Adweek.

Ad Tech

How Google's Ad Stack Works and Why Regulators Are Probing Its Dominance

The DoJ is investigating monopoly allegations against the tech giant to ensure it's an honest broker

Ronan Shields

Ethan Wu

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Ronan Shields

Ethan Wu