With its official emergence from beta Thursday, Firefly became the latest advertising and commerce platform to work with drivers for ride-hailing services such as Uber and Lyft. But unlike some of the others, Firefly’s screen sits atop the car and targets passersby rather than being placed inside the car where only passengers can see it.
Firefly works directly with drivers, installing proprietary displays on top of their vehicles—the company refers to them as “situationally aware” digital smart screens—and turning their cars into geotargeted, programmable out-of-home advertising opportunities on wheels.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in