How Europe's 'Mr. TikTok' Sees the App Growing in Importance, for Users and Advertisers

Stuart Flint, the app's chief of Europe and global business solutions, says it's 'unique in the market'

The rise of TikTok continues globally and specifically in Europe, where the social media app now reaches more than 100 million monthly users. That audience is growing beyond Gen Z, or “Generation TikTok” as it’s called by the company.