Rita Ferro, president of advertising sales and partnerships at The Walt Disney Company, revealed the media giant is getting ready to start preproduction across all of its properties, which include ABC, ESPN, National Geographic, Freeform and Hulu, to ensure a new slate of programs is ready by fall.
“We are excited about where we are from a production standpoint,” Ferro told Adweek’s TV editor Jason Lynch on Tuesday during an Adweek @ Home session on the Future of TV.
The
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