How Disney—and Others—Could Reimagine Bundles for the Future

Disney could take another look at packaging its offerings a la Amazon

disney package
Imagine a Disney rundle that included discounts on merchandise, park tickets, resorts, cruises, exclusive access to unique experiences and to other content. Kacy Burdette; Original photos courtesy of Disney

Disney remains one of the most admired brands in the world because it delivers memorable storytelling that moves people. It knows how to touch hearts and has built an ecosystem where consumers can relive their beloved films and TV shows through merchandise, music, live experiences, theme parks, etc.—a world-class system that few entertainment companies can compete with. 

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Henry Ong is a marketing strategy and creative development Marvel and Disney alum.