How Disney—and Others—Could Reimagine Bundles for the Future
Disney could take another look at packaging its offerings a la Amazon
Disney remains one of the most admired brands in the world because it delivers memorable storytelling that moves people. It knows how to touch hearts and has built an ecosystem where consumers can relive their beloved films and TV shows through merchandise, music, live experiences, theme parks, etc.—a world-class system that few entertainment companies can compete with.
Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.
