Publishers of all stripes have been investing in first-party data strategies since Google sounded the death knell for the third-party cookie.
But to get advertisers on board and capture those budgets, they need to do more than share intel on their audience.
Dow Jones chief revenue officer Josh Stinchcomb joined Adweek’s media editor Lucinda Southern at Publishing Week for a discussion on how the company’s first-party data is driving results, what ad buyers are looking for and how it’s building products and experiences that suit audiences and ad buyers.
The data long game
Dow Jones has been in the first-party data game for decades with a digital paywall for The Wall Street Journal that’s been around for more than 25 years.
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