How CafeMedia Grew Its Programmatic Ad Revenue by Adding Supply Partners

The publisher migrated its ad inventory to Sharethrough and activated two new integrations

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When it comes to supply-path optimization, in some cases more is still more.

The ad sales house CafeMedia, which monetizes the websites of hundreds of independent publishers like MacRumors, increased its programmatic revenue by building and activating two new integrations—one for Prebid and one for the Amazon Transparent Ad Marketplace—that allowed it to source demand from the supply-side platform Sharethrough beginning in February, according to the company.

The integrations let the publisher route demand from Sharethrough into a header-bidding auction—tech that increases ad revenue for publishers by simultaneously requesting bids from multiple demand sources.



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