How Brands Can Prepare for Apple iOS 14

A little communication now can go a long way for privacy

Apple iPhones displaying the new look of the iOS 14 operating system are displayed during a virtual product launch seen on a laptop computer in Tiskilwa, Illinois, U.S., on Tuesday, Sept. 15, 2020. Daniel Acker/Bloomberg via Getty Images

For the media companies that were scrambling to adhere to Apple’s new guidelines under iOS 14, news of the delay of the mandatory permission request resulted in a huge sigh of relief. I think the biggest sigh came from Facebook

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Gabriella Stano Aversa is director, strategy & planning at AdColony.