How Automation Is Coming to the Local TV Ad Market

Startups plan to streamline the multi-billion-dollar space

The growth of the digital ad market has been a prevailing narrative in recent years, with eMarketer predicting that it will outstrip offline spend in 2019 at a ratio of 54% to 46%. Meanwhile, efforts to combine the scale of national TV buying with the efficiencies of digital targeting are proceeding, albeit slowly.

And now, efforts to infuse the disparate localized TV media buying market are underway as well, with startups looking to streamline this $16 billion market.

This

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