How Automation Is Coming to the Local TV Ad Market

Startups plan to streamline the multi-billion-dollar space

The growth of the digital ad market has been a prevailing narrative in recent years, with eMarketer predicting that it will outstrip offline spend in 2019 at a ratio of 54% to 46%. Meanwhile, efforts to combine the scale of national TV buying with the efficiencies of digital targeting are proceeding, albeit slowly.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in