How Amazon's Clean Room Is Becoming a Formidable Cookie Challenger

Marketers applaud AMC’s new bells and whistles but are wary of another tech giant powering the open web 

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Amazon’s services are so popular it doesn’t need to track users across the internet to provide utility to marketers; the Amazon proto-internet has more data than many marketers know what to do with.

Such was the sentiment at Amazon unBoxed this week, the tech giant’s advertiser showcase. Amazon Marketing Cloud (AMC), which allows marketers to connect their data to the reams of first-party data Amazon collects, was one of the most exciting ad products highlighted at the event, more than half a dozen industry professionals told Adweek.




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