Ad Tech

How Ad Tech Is Grappling With Consumer Consent Issues

And what changes are coming next year

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Opt outs don't necessarily mean data can't be used. Getty Images
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By Ronan Shields

October 1, 2019

The IAB Tech Lab is proposing technical standards it hopes will ready its members for the fast-approaching California Consumer Privacy Act, or CCPA, legislation geared toward shining a light on data brokerage and giving consumers more control over how ad tech accesses data.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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