Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Technology helps automate and cut down lengthy processes

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Behind influencer marketing’s glossy exterior, there’s a lot of sweat, tears and time spent. For some buyers—particularly those on smaller campaigns with smaller budgets—ad tech is the answer.

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This story first appeared in the Nov. 18, 2019, issue of Adweek magazine. Click here to subscribe.