Achieving ‘Mainstream Green’ is key to a more sustainable economy. Read the new report on the CMO Sustainability Accelerator hub to learn more and take action.
Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept comes at the right moment in these uncertain economic times.
The first two Popshelf stores will open outside of Nashville. Tenn., this fall. Goodlettsville, Tenn.-based Dollar General plans to have approximately 30 Popshelf locations by the end of fiscal year 2021. A spokesperson declined to comment on additional markets.
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