How 2020 Paved the Way for $5-and-Under Retail

Popshelf and Five Below sit between dollar stores and big-box retail

Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept comes at the right moment in these uncertain economic times.