How 2020 Paved the Way for $5-and-Under Retail

Popshelf and Five Below sit between dollar stores and big-box retail

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Popshelf, Dollar General’s new $5-and-under retail outlet, is brushing aside any notion that brick-and-mortar chains are on the way out. In fact, analysts Adweek spoke with say the store concept comes at the right moment in these uncertain economic times.

The first two Popshelf stores will open outside of Nashville. Tenn., this fall. Goodlettsville, Tenn.-based Dollar General plans to have approximately 30 Popshelf locations by the end of fiscal year 2021. A spokesperson declined to comment on additional markets. 

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