In an industry that classifies itself as the business backend of advertising showbiz, even the most ardent of ad ops professionals will concede that monetizing traffic, optimizing CPM yield and managing the private marketplace are the lower hanging fruit. Ad ops is an underserved community that has to deftly blend commercial pressures with technical pragmatism.
These pros, like Ryan McConaghy, head of revenue operations at The Atlantic, turn the promises of insertion orders and pageviews into profit that funnel into salaries.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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