Members at some of the biggest gym chains across the country—including LA Fitness, 24 Hour Fitness and Planet Fitness—will start seeing targeted ads as of today in a partnership between the location-intelligence pros at Ubimo and the fitness-centric network Zoom Media.
As of today, advertisers on Zoom Media’s network—which boasts a decade-long footprint in gyms nationwide and has its devices in more than 3,000 locations—can plug into Polaris, Ubimo’s in-house demand side platform (DSP) and location intelligence platform to simplify the way they target audiences during their workouts.
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