GroupM’s Global Chief Product Officer Leaves for DoubleVerify

The measurement firm is eyeing growth in connected TV

Jack Smith, the former global chief product officer of GroupM, is now taking on the same role at measurement firm DoubleVerify.

In the newly created chief product officer position for DoubleVerify, Smith will focus on building products for brands and agencies, as well as bolstering the company’s offerings in the fast-growing connected TV space. 

Smith’s hire comes after DoubleVerify named Mark Zagorski its new CEO in July. Zagorksi came over from Telaria, a supply-side platform that specialized in CTV, after it was acquired by Rubicon Project.

Smith will report to COO Matt McLaughlin, who lauded the newly hired chief product officer’s proven track record of product innovation.

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