People are watching YouTube, America’s No. 1 ad-supported streaming service, on connected TVs at higher rates than ever. But what’s behind this shift? And what’s driving the growth?
Tara Walpert Levy, vice president of agency and brand solutions at Google, and Catherine Sullivan, CEO of media buying agency PHD U.S., joined Adweek’s third annual NexTech event to discuss how viewers are redefining television. People are creating shared experiences and achieving deeper connections through streaming more than ever before.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in