Google’s Privacy Sandbox Origin Trials Are Officially in the Experimental Stage

The tech giant's new privacy paradigm faces criticism as it moves from theory to reality

This week, Google’s new vision for privacy and the economics of the Internet reached a milestone toward becoming a reality. Two months into the origin trials for Privacy Sandbox, 50% of the beta population, or developers who agreed to be early testers of Chrome’s new privacy software, are now eligible to test products like Topics, Fledge and the Attribution Reporting API.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in