Google’s FLoC 2.0, Topics, Trade Effectiveness for Privacy Compliance

Farewell FLoCs, we hardly knew ye 

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.

Google’s latest solution for audience targeting without third-party cookies might scale the regulatory hurdles that are coming. But in diluting targeting capabilities, it’s in danger of being less useful for marketers. 

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in