NexTech

Google's DV 360 will Support Ads.txt by Default

Roll out includes support for IAB’s app-ads.txt standard plus Brand Controls dashboard

The updates make it easier to manage cross-screen TV buys from the Google buying platform.
By Ronan Shields

April 30, 2019

Ads.txt rolled out midway through 2017 in a bid to help restore the faith of top marketers and premium publishers in the fast-growing programmatic advertising marketplace.

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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