Today, Google announced it’s adding a new capability to its demand-side platform Display and Video 360 (DV360), where advertisers can now control the frequency of ads for audiences across multiple streaming platforms in connected TV.
The tech giant is introducing the new tool just in time for the Big Game.
While DV360 already provides the ad frequency service by monitoring one platform at a time, this new update allows advertisers to control frequency for the intended audience across multiple CTV apps, such as Peacock, Discovery+ and YouTube TV, so the targeted viewer will not see the same ad from two different platforms.
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