Connected TV

Google's DSP Tool Aims to Decrease Ad Frequency Across CTV Apps

59% of OTT users felt the same ad is repeated too many times

white entertainment center with a tv on it with the google logo on the tv
The reduction in ad frequency can also save ad spend.Google, Getty Images
Headshot of Meseret Ambachew
By Meseret Ambachew

February 3, 2022

Today, Google announced it’s adding a new capability to its demand-side platform Display and Video 360 (DV360), where advertisers can now control the frequency of ads for audiences across multiple streaming platforms in connected TV.

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Headshot of Meseret Ambachew

Meseret Ambachew

Meseret is Adweek's ad-tech reporter.

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