Ad Tech

Google's Cookie Alternative FLoC Is Now Open to Third-Party Testing

The trial will begin across North American and Asia-Pacific regions as part of the Privacy Sandbox rollout

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FLOC targeting forms part of Google Chrome's Privacy Sandbox initiative.Getty Images, Google
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By Ronan Shields

March 30, 2021

Google Chrome’s proposed alternative to third-party cookies for ad targeting, known as FLoC, is now open to external testing in certain parts of the world.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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