Google Will Clamp Down on ‘Opaque Tracking’ and Offer More Transparency to Chrome Users

Planned updates include the ability to delete third-party cookies

Chrome users will be able to delete cookies without losing first-party data. Source: Google

Google introduced updates to its Chrome web browser earlier this week after the company saw the convergence of Apple’s vocal privacy advocacy and the growing public concern about data privacy affect its brand.

@ronan_shields ronan.shields@adweek.com Ronan Shields is Adweek's programmatic editor.