Google announced changes to its political content policy ads for audio and video. The changes have different requirements for ads based on region. Some, including the U.S, U.K, India, Australia and Israel, have additional requirements.
Top line
The updated policy, for most ad formats, mandates a disclosure called “Paid for by.” These ad formats include:
- Third-party ads serving on Google Display Network and YouTube.
- Audio native creatives on display and video 360.
- Video creatives on display and video 360 (except for creatives served on YouTube).
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