After a deluge of stories about Google’s somewhat tenuous relationship with consumer privacy, it looks like the Palo Alto giant is taking some of that criticism to heart.
Today, the company announced that within the week, it would be rolling out a preliminary “privacy sandbox,” or a set of proposals intended to bring more transparency to media publishers’ practices in order to better inform consumers about which companies are handling their data and how it’s being used.
The main goal of these proposals, per Google, is to “start a discussion” that will hopefully cut down on some of advertising’s less-than-savory practices that have drawn the ire of consumers and lawmakers alike—while still ensuring that publishers get paid.
Per Chetna Bindra, Google’s product manager who heads up many of the company’s initiatives surrounding user trust, privacy and transparency, much of this proposed technology will be rolled out across open-source forums like Github for open...
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