Google Makes a Play for Local Ad Dollars With Pandemic-Related Products

The company sees "enormous opportunity" in courting small businesses

Google introduced some new features to local ads, like "curbside pickup," in May. Photo Illustration: Trent Joaquin; Source: Google, iStock

Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant’s own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic.

@andrewblustein Andrew Blustein is a programmatic reporter at Adweek.