Google Makes a Play for Local Ad Dollars With Pandemic-Related Products

The company sees "enormous opportunity" in courting small businesses

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Google is bolstering its local ad products as both small to mid-size businesses (SMBs) and the search giant’s own advertising revenue have been hit by the economic ravages of the Covid-19 pandemic.

Restaurants that want to highlight their modified services can now include that information in their local ad campaigns across Google’s properties. Retailers will soon be able to include similar information, like “in-store shopping,” in their campaigns, too.

Jason Spero, vp of performance and programmatic at Google, said these new products aim to help local businesses communicate with consumers during a pandemic that’s upended typical practices.

Google is pushing its local products while seeing historic drops in ad revenue, which is forecast to decline in 2020 for the first time ever, according to eMarketer.



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