Google Kills the Cookie, Leaving Digital Media Companies Craving a New Way Forward

The industry is racing against a 2-year countdown

January 17, 2020

Some are calling it the “cookie-pocalypse.” Others see it as a new dawn for the $565 billion global ad industry. What’s certain is that Google Chrome’s decision to phase out support for third-party cookies will affect everyone in the digital media industry.

Ronan Shields is Adweek's programmatic editor.