The Future of Identity

Google Grants a Stay of Execution in the Death of the Cookie

Chrome will postpone phasing out third-party cookies until 2023

Google Begins Origin Testing for Topics and FLEDGE
Origin trials for FLEDGE have been kicked down the road several times, writes Lucinda Southern.Illustration: Adweek; Google, Getty Images
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By Ronan Shields

June 24, 2021

Google has proposed a new timeline to withdraw support for third-party cookies. The online advertising giant is now suggesting its market-leading Chrome browser will implement the process in 2023, instead of next year.

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Ronan Shields

Ronan Shields is Adweek's programmatic editor.

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