Google's GNI Ad Transformation Lab Aims to Grow Diverse Publishers' Ad Revenue

The company's Ad Transformation Lab is returning this year to help 15 organizations

The tech giant’s program to fund the future of media, Google News Initiative, has announced the 15 organizations it plans to work with for the 2022 Ad Transformation Lab. The program aims to spur digital transformation and bolster ad businesses of Black and Latinx-owned publishers in the U.S. and Canada.

The program selects publishers from 11 states across the country from cities including Dallas, Baltimore and Maryland to participate in the four-month-long program. Publishers include The Washington Informer, The Atlanta Voice, The Baltimore Times and The Annapolis Times.

“Local

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in