Ad Tech

10 States Sue Google Over Digital Advertising Dominance

Ken Paxton of Texas leads additional competitive complaints targeting search giant's ad-tech suite

U.S. regulators are looking into Google, but what are they looking for?Photo Illustration: Dianna McDougall; Sources: Getty Images, Google
Headshot of Ronan Shields Headshot of Scott Nover
By Ronan Shields & Scott Nover

 

Attorneys general from 10 states sued Google on Wednesday for alleged antitrust violations related to its ad stack, popularly known as DoubleClick.

Texas Attorney General Ken Paxton, who has led a lengthy investigation into the technology company, announced the lawsuit in a video posted to Twitter. Additional states joining the complaint are Arkansas, Indiana, Kentucky, Missouri, Mississippi, South Dakota, North Dakota, Utah and Idaho.

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Headshot of Ronan Shields

Ronan Shields

Ronan Shields is Adweek's programmatic editor.

Headshot of Scott Nover

Scott Nover

Scott Nover is a platforms reporter at Adweek, covering social media companies and their influence.

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