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Google revealed a trio of updates to automated bidding via its Display & Video 360 buy-side solution.
Users can now set custom bidding multipliers without the need to write code by selecting Floodlight activities and assigning values to them.
Display & Video 360 product manager Casper Verhoofstad explained in a blog post Tuesday, “For example, you can assign a higher value to high-value purchases so that your ads are tuned to specifically increase revenue instead of driving more transactions.”
This capability will be extended to Analytics 360 goals in the future.
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