Google Details Several New Gaming Ad Options for Google Ads, AdMob

The company said in a blog post Tuesday, “Players are spending more time in-game—in fact, our recent study shows that existing players increased their playtime by 42% in 2021. Google’s latest slew of features from Google Ads and AdMob help mobile gaming and the application industry at large sustain this growth by attracting valuable players more efficiently and monetizing more effectively.”

App campaigns for pre-registration help developers attract players and build early excitement for their titles.

Google explained that developers no longer have to wait for their apps to launch, instead gaining the ability in the next few months to set up app campaigns for apps that are in pre-registration state in the Google Play store, adding, “Finding players is critical when you launch a game—and you only get one...