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Showing the same ads to the same people over and over benefits neither the advertisers nor the viewers, and Google’s global rollout of target frequency for YouTube is aimed at preventing that from happening.
Marvin Renaud, director of global video solutions for Google and YouTube, explained in a blog post Wednesday, “Achieving the right video ad frequency for both viewers and advertisers has always been a juggling act. That challenge has only increased as linear TV viewership in the U.S.
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