Google Continues to Court Advertisers in Face of Antitrust Suit

Small businesses have new tools for products some allege are anticompetitive

While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes.

The U.S. Department of Justice and states’ attorneys general are reportedly set to file suit against Google alleging monopolistic practices by next week, according to Politico. At the same time, Google is introducing new and updated products to woo marketers.

One new product announced today is Performance Max campaigns, a beta offering that brings more automation to buying inventory across Google Ads.

Performance Max will let advertisers optimize campaigns based on driving leads, like phone call goals.

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