Google Confirms Fledge Origin Trials to Kick Off Sooner Than Anticipated

'Advertiser testing' to subsequently occur later in the year as the 2022 deadline looms

google fledge sandbox logo
FLoC advertiser testing is scheduled to begin in June. Trent Joaquin/Google

Google has further clarified the timelines concerning testing the wares of its Privacy Sandbox, the online giant’s proposals for ad targeting within its dominant web browser Chrome after it withdraws support for third-party cookies.

@ronan_shields Ronan Shields is Adweek's programmatic editor.