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After a two-year negotiation with French competition watchdog Autorité de la concurrence, Google pledged to make changes to part of its ad-tech stack Google Ad Manager in order to level the playing field. It’s a move that, to some, looks like an admission of wrongdoing. And while this will likely set off a wave of developments in global antitrust cases—look no further than Google’s agreement to U.K. oversight regarding third-party cookie alternatives—there are reasons some are skeptical.
The French authority’s nearly $270 million fine, while less than 2% of Google’s 2020 profits, is sizable by the region’s standards.
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