Google Chrome has a 70% market share, making it one of the dominant platforms of the internet. That means its withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem.
In particular, it brings into question the prevailing business model of target advertising.
Unlike its Silicon Valley rival Apple, Google cannot jettison third-party ad tech, both financially and in the court of public opinion, especially as antitrust authorities have it in their crosshairs.
Since 2019, the Google Chrome team has drip-fed plans for Privacy Sandbox, the collective name for its proposals
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in