Ad Tech

Concerns Mount Over Google’s Privacy Proposals

Once the cookie is gone, will anyone be invited to play in Chrome's Privacy Sandbox?

Google, Getty Images

By Ronan Shields, Andrew Blustein & Lucinda Southern

December 11, 2020

Google Chrome has a 70% market share, making it one of the dominant platforms of the internet. That means its withdrawal of support for third-party cookies in 2022 is a fundamental reboot for the entire online ecosystem.

Ronan Shields
@ronan_shields ronan.shields@adweek.com Ronan Shields is a programmatic reporter at Adweek, focusing on ad-tech.
Andrew Blustein
@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.
Lucinda Southern
@Lucy28Southern lucinda.southern@adweek.com Lucinda Southern is Adweek's media editor.
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