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The clock is ticking down on Google’s plans to axe third-party cookies next year.
Today marks another industry step closer toward figuring out replacements for ad targeting, delivery and measurement, as the tech giant announces that developers can begin testing Sandbox Proposals globally. This includes Topics, FLEDGE and Attribution Reporting APIs in the Canary version of Chrome.
The projected timelines for Privacy Sandbox have experienced a fair amount of flex over the last few years, keeping the ad industry on its toes.
“We recognize that companies will need some time to use the APIs, validate the data flows and measure performance,” said Vinay Goel, product director, Privacy Sandbox, Chrome in a blog post.
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