Google Sees Big Potential in Audio for Marketers and Publishers

The ad giant is pushing the use of audio in ad tech for marketers and publishers

a bunch of colorful headphones
Google first added programmatic audio to DV360 in 2018. Google

Google is making digital audio advertising, a fast-growing medium, a larger part of its offering to marketers and publishers.

@andrewblustein andrew.blustein@adweek.com Andrew Blustein is a programmatic reporter at Adweek.