Google Sees Big Potential in Audio for Marketers and Publishers

The ad giant is pushing the use of audio in ad tech for marketers and publishers


Google is making digital audio advertising, a fast-growing medium, a larger part of its offering to marketers and publishers.

Google is adding a dedicated audio section to its marketplace within its demand-side platform, Display & Video 360 (DV360), introducing more measurement options and a tool to make creating audio ads easier.

Publishers will now be able to sell audio ads programmatically through Ad Manager, Google’s exchange. Sellers can also implement dynamic ad insertion and have more forecasting capabilities for audio ads.

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