Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.
Today, the French data watchdog ruled data transfer by Google Analytics, the web analytics service by Google that tracks and reports website traffic, as illegal and unsafe. The regulators may ban Google Analytics altogether, due to concerns over U.S. surveillance on EU citizens.
As a verdict, Commission Nationale de l’informatique et des libertés (CNIL) has ordered website managers to comply with the GDPR and cease using Google Analytics if necessary, or use tools that do not involve a transfer of data outside the EU.
Website
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in