Google Ads Rolls Out Attribution Features to YouTube

Move aims to help advertisers better understand how different ad types contribute to customer conversion

The Google Ads team has announced a series of updates, including expanding the range of data-driven attribution (DDA) tools for the online behemoth’s video streaming platform YouTube.

Google Ads began the rollout of DDA tools, formerly known as search attribution, earlier this year to help marketers better understand how online audiences interact with different types of ads. The primary goal of DDA tools is to lead to better understanding of how each ad exposure brings a user closer to purchase.

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