Google Ads Rolls Out Attribution Features to YouTube

Move aims to help advertisers better understand how different ad types contribute to customer conversion

Marketers want to better understand how their online ad buys influence behavior. Sources: YouTube, Google

The Google Ads team has announced a series of updates, including expanding the range of data-driven attribution (DDA) tools for the online behemoth’s video streaming platform YouTube.

@ronan_shields Ronan Shields is Adweek's programmatic editor.